RadioActiveDaywear aka RAD.
A fine fluorescent fashion statement born and bred in Santa Cruz, California. Each outfit///swimsuit depicted is an art piece of its own made by Meehan, one of a kind, and is accompanied by a message of female strength and empowerment, industriousness and resourcefulness. 80% of the fabrics used are second-hand and vintage and the models are not trained models, but scientists, mathematicians, athletes and friends. All photos were shot on a 35mm film Nikon FM2. All plexiglas earrings crafted by Marina Fini.
Somewhere between fine art, second hand trash, & high fashion lives RadioActiveDaywear & the Paradise Infinity collection, seen above.
Though it may appear as a traditional fashion line, RAD is anything but. All soul and very little budget, these outfits are all one of a kind and were created with performance sports and arts in mind. Realms where showing off & high visibility colors are coveted & meant to extend the individual's exceptional abilities.
The term “Paradise” refers to California's forever-attractive nature, weather-wise, for both the homeless, and over-paid paradise seekers alike, hence the contrast in color and pattern. Much of California is home to hoards of travel-crazed [mostly male] surfers, climbers, skateboarders, cyclists, hikers, white water rafters, etc. This bright and tight collection of fashions is a rebuttal against high fashion luxury and athletic-ware brands and is made by and for the active, brave, outstanding female who as well, loves to shred.